Feature: Chris CSB on Finding Your Own Path

Chris CSB Shares His Views On Passion, Community and How Sneakers Have Shaped Culture.

Sometimes the easiest path is not the easiest one. But when a path do reveals itself, follow it, because the only way forward is through. Fortunately for us, we followed our path and got the opportunity to sit down with Chris CSB. As we caught up with him, he shares his insights on passion, the community and also how sneakers have shaped the culture. Chris, now 41 years old, is a married family man with 3 children and is one of Indonesia’s entertainment mogul. He started his career in 1999, as an intern in a bank in Australia. But after a few weeks, he came to a realization that he was not cut out to work for someone else. As the years gone by, he graduated from university and started to work in his family business till today.

Briefly, Chris shared with us that he regards himself as opportunist, as he enjoys networking and managing his own business. In 2011, he managed a club in Jakarta for 3 years before he started his own business. As his parents were very old fashioned, Chris had to start from scratch and build the foundation of his business by himself.

“There is a saying in Italian, La Fagmilia prima, which means put your family first”

In 2015, he had the opportunity to work with a partner to create a booking agency for artists and DJ’s, promoting them to clubs all over in Indonesia. The brand is Hype Music Asia.

Additionally, Chris also manages some e-commerce businesses. One of it being Printerous, which provides an online print platform and recently Urbanstory, which specializes in sneakers and apparels very much like StockX and GOAT from the United States.

Most interestingly, the other business that Chris manages is Chir Chir Fusion Chicken Factory, a F&B outlet with branches everywhere.

SEEK: How long have you been collecting sneakers for and what sparked your interest in collecting them?

Chris: I have been collecting sneakers since 1988…started out from playing basketball, my first pairs are the Jordan 4, 5, 6 and Reebok Pump.

SEEK: We haven’t got the chance to visit your sneaker room, but do share with us how long did it take you to build it and fill it up?

Chris: It’s been 10 years since I built the sneaker room. Initially, it was all in boxes and now it’s a sanctuary for me. I would be more than happy to show you guys around.

Amongst the many sneakers that Chris have collected over the years, when asked about what his sentimental sneakers were, it was definitely the Jordans OG. Diving deeper, we also learned that he still retains the pairs from the 90s, but he can’t use them anymore due to its age. His personal favorites are the Jordan 6’s, the flu game and those Jordan’s that came with a special briefcase

Amongst the many sneakers that Chris have collected over the years, when asked about what his sentimental sneakers were, it was definitely the Jordans OG. Diving deeper, we also learned that he still retains the pairs from the 90s, but he can’t use them anymore due to its age. His personal favorites are the Jordan 6’s, the flu game and those Jordan’s that came with a special briefcase

“I’m just being what I am, I don't follow people, I don't follow the hype, I don't have to wear branded stuff to be cool, it’s just how you define your own way of being fashionable”

When asked about the future of the sneaker community and also the culture of sneaker collecting, Chris mentions that it would never stop as it’s always getting better. To Chris, the culture was initially sport influenced but now the culture is more fashion and lifestyle driven.

Chris’ child is turning 17 this year and he also shares the similar passion just like his father. This is definitely something that could be passed down in the generations to come.

SEEK: What are your thoughts and hopes for the sneaker and streetwear culture in Indonesia?

Chris: It’s getting Hype… I hope people are not just getting into the hype but learning about the history of the shoe game… That’s how you will appreciate the industry 

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